Brands need community

To create disruption and change, you need a loyal community behind you championing your work. I will help you find your tribe by:

  • Clarifying your communications so they are aligned with your vision, mission and values.
  • Digging deep into the behaviours of your audience – what drives them and what angers them? You can then use these insights to create loyal fans.
  • Establishing you as a thought leader in your field.
  • Ensuring your brand has internal buy-in. I’ll make sure your team is as fired up as you are.
  • Creating inspiring stories that bring people together
  • Discovering what differentiates you from the rest of the market, so you become the only option.
How can I help

Our process

  • Getting to the heart of your brand

    What is your vision and how are you going to get there? What are the values you stand by? I'll be asking the hard questions to find out.
  • Understanding your audience

    Who are you specifically targetting, what are their current behaviours and what are their beliefs?
  • Communicating effectively

    We'll use all these insights to clarify your message so it resonates with your audience.
  • Getting the results

    Produce creative that will stop people in their tracks, amplify brand awareness and make your brand the go-to.

Design & tonic are a dream to work with. This year, we worked with Sam to create a new brand identity and marketing roll-out for City to Sea. She has created something bold, bright and beautiful that helps us stand out from the crowd and connect our supporters with who we are and what we do. We not only look more professional and authentic, but we’ve seen a huge increase in engagement across our digital platforms since launching.

-Jo Morley, Marketing Director - City to Sea-

D&T re-branded our Refill campaign, creating a lot of assets that were stylish and engaging and we've had very positive feedback on everything since it launched. The assets she created have been shared by hundreds of organisations across the world with high levels of engagement, which is a testament to her work. Sam is very professional with good, regular communication to ensure she completely understands the brief and what we have in mind.

-Eve Warlow, Marketing Manager, Refill-

Design & Tonic produced the branding, creative thinking and design for Save@work a large multi-country project, trying to reduce energy consumption in the workplace. The final project was a huge success, all the office's involved managed to reduce their energy consumption, through simple changes in behaviour. The bright, fresh designs engaged the workers and created new social norms within the workplace.

-Karen Robinson, Marketing Manager, Save@Work-

Sam redesigned our member's magazine to a very tough brief and did such an amazing job of it - we had so much positive member feedback on the new look. Since then, Sam has challenged our briefs and requests to ensure we stay fresh, true to brand and consistent. Sam works really hard to deliver us fantastic creative as well as working to budget and often tight timescales. She has a nice flexible working approach - always putting us the client first.

-Gemma Heaysman-Burns, Marketing manager, Supporter Development, Soil Association-

Latest projects

Refill Return Cup

Branding, Campaign, Digital & Print

Branding and roll-out of a new cup scheme that takes refill to the next level.

CellVoyant

Branding, Print

Digital and branding for an AI-first biotechnology company on a mission to cure chronic diseases

City to Sea – brand refresh

Branding & Digital

Turning the tide on plastic pollution, through their behaviour-change campaigns

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Download my step-by-step guide to increase engagement in your campaign

This step-by-step guide will help you discover:

  1. Why you might not be getting the engagement you’d like from your campaigns.
  2. How you can improve your engagement by diving deep into your target audience’s mindset ( I’ll show you how).
  3. How your audience’s instinctive behaviours may be affecting the level of engagement you can achieve.
  4. How you can use behavioural psychology in your campaign to achieve a positive change in behaviour and an uplift in engagement.