Soil Association – Organic September

Organic September – Soil Association

POS / Digital Assets / Interactive PDF

Design & Tonic worked with the Soil Association to create a series of digital assets and point of sale material to encourage everyone to try organic for the month of September and hopefully beyond.

Using a series of bold illustration in a screenprinted style, we laid out a series of posts for social media as well as a downloadable pack for consumers, which explained the benefits of going organic as well as providing helpful tips on how to start, information on purchasing, offers and recipes.

The pack was very visual including photography, infographics and bright illustrations to keep the user engaged. Likewise the POS material was bold and eye catching to help promote products and engage with customers on a wider level to explain why going organic is important.

The campaign received great media coverage and gave shoppers access to organic promotions at 8000 local supermarkets and independent retailers.

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