Soil Association – Living Earth

Living Earth Magazine – Soil Association


Design & Tonic has been working with the Soil Association on their members magazine, “Living Earth” for the past three years.

Published three times a year, Living Earth keeps the Soil Association’s 20,000 members up to date with the latest news and activities.

The first edition we created for them was a total re-design from their current magazine. They wanted the magazine to appeal to a bigger audience and have more of a lifestyle approach.

At 36 pages long in A5 format, the magazine was a great opportunity for us to flex our creative muscles, to keep this long-standing brand fresh, exciting and informative.

We used lots of photography to make it visually appealing as well as graphic elements/illustrations to hold quotes and key information, breaking up the copy to focus the reader on core messages.

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“I recently worked with Design & Tonic on an extensive design project and had a really positive and successful experience. I found Sam a real pleasure to work with, the quality of design was excellent and she even went the extra mile and copy-proofed all 32 pages of a magazine – something I would not normally expect of a design agency!

Ruth Galpine, Head of Supporter Development, Soil Association

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