While working at McCann Erickson I was involved in the re-brand of Tenovus and various advertising collateral. The client wanted it to be fun and playful and for the bus to be an iconic part of the brand as this was one of their USPs. The fact that they were a Wesh based charity was also very important. We created an illustration of iconic area in Wales with the Tenovus bus driving through. We took this branding and created a set of stationery as well as a ‘Blueprint to save lives’ which was part of an advertising campaign to get people to donate towards the buses that contained a whole cancer unit inside. The blueprint showed the plans of the bus as well as providing case studies and a route map. I also worked on the graphics that wrapped the bus.
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