Crown Christys Hats

Crown – Christys Hats

Ecommerce Website Design

Christy’s Hats was founded in 1773 and is renowned for it’s impeccable quality and craftsmanship. Christys approached Design & Tonic to design an ecommerce website for their new sister brand ‘Crown’.

The new brand would be aimed at a young fashion conscious customer and marketed in a lower price bracket than Christys’ main hat line.

Christys wanted a clean, responsive, high-impact website, that had a strong focus on social media.

We made sure that there were lots of opportunities during the customer journey for sharing through social media to increase interaction.

We felt that photography was key to get the brand to appeal to a younger audience so we made sure that the photography was very impactful and included a lookbook to demonstrate how the different styles could be worn.

The site uses the latest e-commerce functionality to make the journey from first click to purchase as simple as possible.

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