While working at McCann Erickson I was involved in producing direct mail and advertisements for AXA Sunlife. We also did some brochures and internal documentation for Nationwide selling AXA products.
The main challenge of selling funeral care insurance policies was to make people feel that this was something worth investing in for their family and to take away some of the financial implications of a funeral. We used inspirational imagery that focused on family relationships that would touch it’s intended audience.
AXA / Nationwide
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